Bruce and Beatrice Blackmar Gould Correspondence
Permanent URL: http://arks.princeton.edu/ark:/88435/jm214p15z
- Gould, Beatrice Blackmar
- Gould, Bruce
- Title and dates:
- Bruce and Beatrice Blackmar Gould Correspondence
- bulk 1927-1967
- Bruce and Beatrice Blackmar Gould were co-editors at the Ladies' Home Journal in the mid 20th century. Bruce Gould also worked with the Saturday Evening Post. Their correspondence includes letters between Bruce and Beatrice about their co-editorship and co-authorship, letters with writers for the Ladies' Home Journal, and letters from actresses about the Ladies' Home Journal. Also included is a collection of letters about Marion Crawford's book The Little Princesses, some of Beatrice’s speeches, speeches by others, and printed matter.
- 5.4 linear feet
- 14 boxes
- Call number:
- Princeton University. Library. Dept. of Rare Books and
Princeton, New Jersey 08544 USA
- Language(s) of materials:
- Storage note:
- This collection is stored onsite at Firestone Library.
Bruce and Beatrice Blackmar Gould, both graduates of the University of Iowa, were married in 1923. During the 1920s and early 1930s Bruce Gould was a reporter, and literary and aviation editor for the New York Evening Post, drama critic for the Wall Street News, and associate editor (1934-1935) of the Saturday Evening Post. At that time, Beatrice Gould was a contributing editor for the New York World and a short story writer. Together, the Goulds also wrote two plays, Man's Estate (1929) and The Terrible Turk (1934), and collaborated on articles, and short stories. Bruce Gould also authored two books on aviation, Sky Larking (1929) and The Flying Dutchman (1931).
In 1932, the Goulds and their daughter Sesaly moved to a large home in Hopewell, New Jersey. They became co-editors of the Ladies' Home Journal in 1935, positions they held until their retirement in 1962. During their editorship of the Ladies' Home Journal, they boosted the once languishing magazine to the one having the highest paid circulation of the day. In addition to promoting the family and women's concerns, coining the phrase "Never Underestimate the Power of a Woman," they also dealt with many other social and political issues, while at the same time publishing top literary authors. After leaving the magazine, the Goulds published their autobiography, American Story, in 1968.
The collection consists primarily of correspondence of Bruce Gould and Beatrice Blackmar Gould relating to their co-editorship (1935-1967) of the Ladies' Home Journal, published by the Curtis Publishing Company. There is some early correspondence (1920s-1930s) concerning Bruce Gould's work for the Saturday Evening Post, and the Goulds' co-authorship of various short stories and plays, including Man's Estate. However, most of the correspondence is with writers and associates concerning articles and stories for the Ladies' Homes Journal and various trips taken by the Goulds to India, Russia, Japan, and Europe, often on behalf of the Ladies' Homes Journal. Correspondents include Daphne Du Maurier, William Benton, Dorothy Thompson, Rebecca West, Lady Nancy Astor, Karen Blixen, Dorothy Black, and Ethel Barrymore. There are letters by a number of actresses, including Helen Hayes, Gloria Swanson, Loretta Young, Vivien Leigh, Mary Pickford, and Debbie Reynolds, as well as first ladies, including Jacqueline Kennedy Onassis, Pat Nixon, Mamie Eisenhower, and Eleanor Roosevelt. Also present is a large file of correspondence relating to the writing and publication of The Little Princess (1950), about Queen Elizabeth II, by Marion Crawford.
In addition, there are small groups of speeches (1946-1961) by Beatrice Blackmar Gould and speeches by others, as well as some miscellaneous clippings and printed matter.
Materials are arranged into the following four series: Series 1. Correspondence; Series 2. Speeches by Beatrice Blackmar Gould; Series 3. Speeches by Others; and Series 4. Printed Matter.
- Series 1: Correspondence, 1909-1969
- Subseries 1A: Personal, 1909 July 7-1942 June 12
- Subseries 1B: Travel, 1943 February 12-1961 July 8
- Subseries 1C: Ladies Home Journal, 1927-1969
- Series 2: Speeches by Beatrice Blackmar Gould, 1946-1961
- Series 3: Speeches by Others, 1953-1958
- Series 4: Printed Matter, 1929-1956
Access and Use
Collection is open for research use.
Restrictions on Use and Copyright Information
Single photocopies may be made for research purposes. No further photoduplication of copies of material in the collection can be made when Princeton University Library does not own the original. Permission to publish material from the collection must be requested from the Associate University Librarian for Rare Books and Special Collections. The library has no information on the status of literary rights in the collection and researchers are responsible for determining any questions of copyright.
Acquisition and Appraisal
Provenance and Acquisition
Deposited in 1971, and later purchased from Mrs. Sesaly Krafft in 1989 (AM 90-90).
No materials were separated during 2017 processing.
Processing and Other Information
This collection was processed in 1995. A series-level finding aid was written in 1995.
A folder inventory was added by Fiona Bell '18 and the finding aid description was updated by Kelly Bolding in January 2017.
Descriptive Rules Used
Finding aid content adheres to that prescribed by Describing Archives: A Content Standard.
Machine-readable finding aid encoded in EAD 2002 by Techbooks, Cristela García-Spitz, and Diann Benti on April 13, 2007. Created from MARC record via MarcEdit and XSL stylesheets in 2007.
Language(s) of this Finding Aid
Identification of specific item; Date (if known); Bruce and Beatrice Blackmar Gould Correspondence, Box and Folder Number; Department of Rare Books and Special Collections, Princeton University Library.
- Elizabeth, II, Queen of Great Britain, 1926-
- Gould, Beatrice Blackmar.
- Gould, Bruce
- Margaret, Princess, Countess of Snowdon, 1930-2002.
- Onassis, Jacqueline Kennedy, 1929-1994.
- Curtis Publishing Company.
- Actresses as authors -- United States -- 20th century -- Correspondence.
- Editors -- New York (N.Y.) -- 20th century -- Correspondence.
- First ladies -- 20th century -- Correspondence.
- Journalism -- Editing -- New York (N.Y.) -- 20th century -- Correspondence.
- Periodicals -- Publishing -- New York (N.Y.) -- 20th century -- Correspondence.
- Women periodical editors -- New York (N.Y.) -- 20th century -- Correspondence.
- Women's periodicals, American -- 20th century -- Correspondence.
- Correspondence -- 20th century.
- Speeches (documents) -- 20th century.
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