Bruce and Beatrice Blackmar Gould Correspondence
Permanent URL: http://arks.princeton.edu/ark:/88435/jm214p15z
- Gould, Bruce.
- Title and dates:
- Bruce and Beatrice Blackmar Gould Correspondence
- bulk 1950-1960
- Bruce and Beatrice Blackmar Gould were co-editors at Ladies Home Journal. Bruce Gould also worked with the Saturday Evening Post. Their correspondence includes letters between Bruce and Beatrice about their co-editorship and co-authorship, letters with writers for the Ladies Home Journal, and letters from actresses about the Ladies Home Journal. Also included is a collection of letters about Marion Crawford’s book The Little Princesses, a few of Beatrice’s speeches, and miscellaneous printed matter.
- 4.75 cubic feet
- 14 boxes
- Call number:
- Princeton University. Library. Dept. of Rare Books and Special Collections
Princeton, New Jersey 08544 USA
- Language(s) of materials:
- Storage note:
- This collection is stored onsite at Firestone Library.
Bruce and Beatrice Blackmar Gould, both graduates of the University of Iowa, were married in 1923. During the 1920s and early 1930s Bruce Gould was a reporter, and literary and aviation editor for the New York Evening Post, drama critic for the Wall Street News, and associate editor (1934-1935) of the Saturday Evening Post. At that time, Beatrice Gould was a contributing editor for the New York World and a short story writer. Together, the Goulds also wrote two plays, Man's Estate (1929) and The Terrible Turk (1934), and collaborated on articles, and short stories. Bruce Gould also authored two books on aviation, Sky Larking (1929) and The Flying Dutchman (1931).
In 1932, the Goulds and their daughter Sesaly moved to a large home in Hopewell, New Jersey. They became co-editors of the Ladies Home Journal in 1935, positions they held until their retirement in 1962. During their editorship of the LHJ, they boosted the once languishing magazine to the one having the highest paid circulation of the day. In addition to promoting the family and women's concerns, coining the phrase “Never Underestimate the Power of a Woman,” they also dealt with many other social and political issues, while at the same time publishing top literary authors. After leaving the magazine, the Goulds published their autobiography, American Story, in 1968.
The collection consists primarily of correspondence of Gould and his wife, Beatrice Blackmar Gould, relating to their co-editorship (1935-1967) of the Ladies Home Journal, published by the Curtis Publishing Company. There is some early correspondence (1920s-1930s) concerning Bruce Gould's work for the Saturday Evening Post, and the Goulds' co-authorship of various short stories and plays, including Man's Estate. However, most of the correspondence is with writers and associates concerning articles and stories for the Ladies Homes Journal and various trips taken by the Goulds to India, Russia, the Orient, and Europe, often on behalf of the LHJ. Correspondents include Daphne Du Maurier, William Benton, Dorothy Thompson, Rebecca West, Lady Nancy Astor, Karen Blixen, Dorothy Black, and Ethel Barrymore. There are letters by a number of actresses, including Helen Hayes, Gloria Swanson, Loretta Young, Vivien Leigh, Mary Pickford, and Debbie Reynolds. Also present is a large file of correspondence relating to the writing and publication of The Little Princess (1950), about Queen Elizabeth II, by Marion Crawford.
In addition, there are a few speeches (1946-1961) by Beatrice Blackmar Gould, and some miscellaneous clippings and printed matter.
Access and Use
Collection is open for research use.
Restrictions on Use and Copyright Information
Single photocopies may be made for research purposes. No further photoduplication of copies of material in the collection can be made when Princeton University Library does not own the original. Permission to publish material from the collection must be requested from the Associate University Librarian for Rare Books and Special Collections. The library has no information on the status of literary rights in the collection and researchers are responsible for determining any questions of copyright.
Acquisition and Appraisal
Provenance and Acquisition
Purchased from Mrs. Sesaly Krafft in 1989.
Processing and Other Information
This collection was processed in 1995. Finding aid written in 1995.
Descriptive Rules Used
Finding aid content adheres to that prescribed by Describing Archives: A Content Standard.
Machine-readable finding aid encoded in EAD 2002 by Techbooks, Cristela García-Spitz, and Diann Benti on April 13, 2007. Created from MARC record via MarcEdit and XSL stylesheets in 2007.
Language(s) of this Finding Aid
Identification of specific item; Date (if known); Bruce and Beatrice Blackmar Gould Correspondence, Box and Folder Number; Department of Rare Books and Special Collections, Princeton University Library.
- Elizabeth, II, Queen of Great Britain, 1926-
- Margaret, Princess, Countess of Snowdon, 1930-2002.
- Gould, Beatrice Blackmar.
- Curtis Publishing Company.
- Journalism -- Editing -- New York (N.Y.) -- 20th century.
- Periodicals -- Publishing -- New York (N.Y.) -- 20th century.
- Women's periodicals, American -- 20th century.
- Correspondence -- 20th century.
- Editors -- New York (N.Y.) -- 20th century.
Browse other finding aids related to the following terms:
Series 1: Correspondence, 1935-1961
Subseries 1A: Personal, before 1935
Consists of correspondence primarily concerning the publishing or producing (on stage) of the writings of Bruce and Beatrice Blackmar Gould prior to their co-editorship of the Ladies Home Journals. Included is correspondence with the American Play Company, Horace Liveright, Leland Hayward, the Richard J. Madden Play Company, and the Saturday Evening Post. There are also Theatre Guild box office statements for Man's Estate, and a few letters by Elizabeth Ames, Edward Bok, Lowell Brentano, Guthrie McClintic, and others.
Personal, before 1935
Subseries 1B: Travel, 1941-1961
Consists of itineraries, letters of introduction, and related correspondence concerning various trips taken by the Goulds primarily as representative of the Ladies Home Journal, including travel to Europe, the Pacific and the Mediterranean during World War II, India (1952), Russia (1956), and several trips to Europe and Great Britain.
Subseries 1C: Ladies Home Journal, after 1935
Consists of correspondence, mostly letters received, spanning nearly three decades of the Goulds' co-editorship of the Ladies Home Journal primarily concerning articles, stories, or commissioned books to be published in the magazine. Included is correspondence of Marion Crawford about her The Little Princess, Betty Hoffman about her Born to Be Queen, and correspondence of Nancy Astor and Ethel Barrymore on their proposed biographies. Also represented are a number of stage and screen stars such as Irene Dunne, Helen Hayes, Loretta Young, and Mary Pickford, as well as many authors and business associates including Daphne Du Maurier, Dorothy Thompson, Rebecca West, Dorothy Black, Dermot Morrah, and Cass Canfield.
Ladies Home Journal, after 1935
Series 2: Speeches by Beatrice Blackmar Gould, 1946-1961
Consists of 13 speeches by Gould relating to her experiences in journalism to such organizations as the National Association of Broadcasters, the American Women's Association, and the National Association of Magazine Publishers.
Speeches by Beatrice Blackmar Gould, 1946-1961
Series 3: Speeches by Persons Other Than the Goulds, undated
Consists of 13 speeches kept as reference material by Beatrice Blackmar Gould by Herbert Read, Charles Kessler, Margaret Hickey, Agnes E. Meyer, George Gallup, and others.
Speeches by Persons Other Than the Goulds, undated
Series 4: Printed Matter, undated
Consists of a transcript of a LHJ panel discussion on Anti-American sentiments abroad (1954), clippings of reviews by and about the Goulds, and miscellaneous memorabilia.
Printed Matter, undated