Not all of these are children's catalogs: many are general catalogs with a section for children's books (page numbers indicated in the record); no children's books listed in the Winter Piper, 1932 or Spring Books, 1936. The children's catalogs all carry small black and white illustrations, while the general catalogs are unillustrated, even in the children's book sections. Several of the issues include order forms and business reply envelopes.
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Box 3, Folder 1
Books for Boys and Girls, 1936 and 1937 issues; Nelson Junior Books, 1949-1950 (price changes and other markings in red pencil). Illustrations for 1936 issue are blue-line; otherwise illustrations are black and white. 1936 issue has a few books for parents and teachers; 1937 issue features photographs of the authors and illustrators on pg. 18-19; 1949-1950 issue has Adult Books on pg. 33-36 and Bibles on pg. 37-39.
Random House, 1936-1950
1 box
Catalogs appear in a range of sizes and shapes, from the 16mo of 1936 to the narrow quarto of 1943. All are illustrated to some degree, many in color-line; note the full-color centerfolds for Disney's Pinocchio in the 1936 issue and the Babar books in the 1937 and 1938 issues.
Box 3, Folder 13
For the Children, [1930]; Complete Catalogue of Publications, 1950-1951 (Juvenile Literature, pg. 8-20). 1930 issue includes a description and green-line illustration for nearly every title and a section of "Choice New Books," pg. 9-12; with a short manifesto on children's book illustration, pg. 2. Though the 1950-1951 issue is a general catalog, more than half of it is dedicated to juvenile books. The Beatrix Potter section includes a Peter Rabbit board game (pg. 17) and foreign language editions (pg. 18).
Box 4, Folder 6
Organized by genre and suggested age range, with a variety of full-color and black and white illustrations. Advertising many books about animals, including "Lassie Come-Home" by Eric Knight and a full page on the "famous dog stories" of Jack O'Brien.
Catalogs produced by publishing firms for use by booksellers, schools and the public.
Contains advertisements for reissues of children's series such as Dick and Jane and Little Golden Books and replicas of toys from the 1930's and 1940's.
Advertising materials from a variety of retailers that feature products for children.