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Opinion Research Corporation, 1941
Collection Description & Creator Information
The collection consists primarily of correspondence of Bruce Gould and Beatrice Blackmar Gould relating to their co-editorship (1935-1967) of the Ladies' Home Journal, published by the Curtis Publishing Company. There is some early correspondence (1920s-1930s) concerning Bruce Gould's work for the Saturday Evening Post, and the Goulds' co-authorship of various short stories and plays, including Man's Estate. However, most of the correspondence is with writers and associates concerning articles and stories for the Ladies' Homes Journal and various trips taken by the Goulds to India, Russia, Japan, and Europe, often on behalf of the Ladies' Homes Journal.
During the Goulds' editorship of the Ladies' Home Journal, they boosted the once languishing magazine to the one having the highest paid circulation of the day. In addition to promoting the family and women's concerns, coining the phrase "Never Underestimate the Power of a Woman," they also dealt with many other social and political issues, while at the same time publishing top literary authors.
Correspondents include Daphne Du Maurier, William Benton, Dorothy Thompson, Rebecca West, Lady Nancy Astor, Karen Blixen, Dorothy Black, and Ethel Barrymore. There are letters by a number of actresses, including Helen Hayes, Gloria Swanson, Loretta Young, Vivien Leigh, Mary Pickford, and Debbie Reynolds, as well as first ladies, including Jacqueline Kennedy Onassis, Pat Nixon, Mamie Eisenhower, and Eleanor Roosevelt. Also present is a large file of correspondence relating to the writing and publication of The Little Princess (1950), about Queen Elizabeth II, by Marion Crawford.
In addition, there are small groups of speeches (1946-1961) by Beatrice Blackmar Gould and speeches by others, as well as some miscellaneous clippings and printed matter.
- Archival Appraisal Information:
No materials were separated during 2017 processing.
Access & Use
- Access Restrictions:
Collection is open for research use.
- Conditions for Reproduction and Use:
Single photocopies may be made for research purposes. No further photoduplication of copies of material in the collection can be made when Princeton University Library does not own the original. Inquiries regarding publishing material from the collection should be directed to RBSC Public Services staff through the Ask Us! form. The library has no information on the status of literary rights in the collection and researchers are responsible for determining any questions of copyright.
- Credit this material:
Opinion Research Corporation; Bruce and Beatrice Blackmar Gould Correspondence, C0673, Manuscripts Division, Department of Special Collections, Princeton University Library
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